Aer Lingus unveils new brand

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Aer Lingus has revamped its brand for the first time for 20 years including rolling out a new livery with fresh uniforms, a first decicated lounge and fleet upgrades to come later in 2019.

The Irish flag carrier has restyled the shamrock on its aircraft which it said “represents the values and future of Aer Lingus – our modernity, confidence, optimism and strength”.

As part of the new brand, it will introduce a new uniform for cabin crew later this year, which will be designed by renowned Irish designer Louise Kennedy.

It will also open its first dedicated lounge at Boston Logan International Airport sometime this year and will welcome the Airbus A321neo LR to its fleet in 2019.

Aer Lingus chief executive officer, Sean Doyle said: “I’m delighted to present our brand refresh, which comes 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern airline.

“We have evolved from an Irish airline that flies internationally to an international airline that is proud to be Irish. In addition to the new brand identity and livery, we will also unveil a new uniform later this year and will welcome new A321LRs aircraft to our growing fleet.

“The re-imagining of the Aer Lingus brand reflects Ireland in 2019. A society that is open, progressive, liberal, outward-looking and dynamic, an Ireland that is proudly European and has become the destination of choice for inward investment.

“The refreshed brand reflects an airline that connects people living in Montreal to Marseilles; in Berlin to Boston; as well as those living in Cork to Croatia.”

The refresh is part of the airline’s ambitious growth plan which will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircraft by 2023.  Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe.