Alaska Airlines today celebrated its first day as a member of oneworld. Alaska becomes the 14th full member of the global alliance, just eight months after receiving a formal invitation from oneworld in July 2020.
“Joining oneworld is joining a family of the best airlines in the world,” said Ben Minicucci, Alaska’s CEO.
“Being a part of the alliance allows us to provide fantastic global connectivity, a seamless travel experience and more valuable loyalty offerings for our guests. This alliance transforms Alaska into a truly global airline, connecting our strong West Coast network and destinations across North America with the worldwide reach of our oneworld partners.”
Alaska and oneworld hosted a virtual celebration and news conference today in Seattle, the airline’s hometown. Fellow airline members from around the world welcomed Alaska to the alliance with video greetings and provided versions of employees performing the Alaska Safety Dance, briefly renamed the Global Safety Dance.
“With Alaska Airlines now part of oneworld, we are excited to offer to customers even more destinations and flights, strengthened by Alaska’s leading network on the U.S. West Coast,” said oneworld CEO Rob Gurney, who joined Minicucci in Seattle for the event.
“For oneworld top-tier customers, the joining of Alaska will provide even more opportunities for their status to be recognised as we look forward to a recovery in international travel.”
“We’re delighted to welcome Alaska to the oneworld family. As the industry recovers from COVID, airline alliances are going to be more important than ever. Alaska will be an asset to the alliance, positioning oneworld to deliver even more value to our customers and member airlines,” said oneworld Governing Board Chairman and Qantas Group CEO Alan Joyce.