Air Canada’s Aeroplan and LCBO join together to launch new loyalty partnership

posted on 19th August 2021 by Eddie Saunders

Aeroplan, Canada’s leading travel loyalty program, and the LCBO, one of the world’s largest buyers and retailers of beverage alcohol, has announced a new strategic partnership allowing Aeroplan members to earn points when shopping at LCBO stores across Ontario.

The new partnership is expected to launch in late 2021.

“We’re thrilled to come together with the LCBO to offer our members a new way to earn and redeem Aeroplan points in Ontario,” said Mark Nasr, Senior Vice President, Products, Marketing and eCommerce at Air Canada.

“When we relaunched Aeroplan last year, we made a commitment to earn our way into consumer’s everyday lives. Marquee partnerships like the LCBO and other industry-leading, well-loved brands are central to delivering on that promise.”

“Through our new loyalty program with Aeroplan, we will provide rewarding and personalized offerings to our customers that enhance their experience,” said George Soleas, President & CEO, LCBO.

“It will also provide an important engagement opportunity for our valued suppliers, including Ontario producers, and make it even easier for shoppers to find the perfect choice for every occasion.”

LCBO customers will earn one Aeroplan point for every $4 spent at LCBO, plus bonus points for purchasing select LCBO products.