airBaltic receives PROS AI innovator award 2024

airBaltic receives the AI Innovator Award 2024 by PROS

The Latvian national airline airBaltic has announced that it has received the AI Innovator Award 2024 by PROS – a provider of revenue management and offer and order solutions for the airline industry.

The AI Innovator Award recognizes thought-leading companies that leverage AI to drive transformative outcomes, optimize operations, and foster collaboration.

The airBaltic team received the award in recognition of the PROS AI-powered Dynamic Ancillary Pricing solution that the airline uses to automate and optimize the pricing of seat assignments on its website.

Eva Plakane, SVP Revenue Management of airBaltic: “At airBaltic, we are particularly keen on adopting AI, as we believe that a modern business world without AI is unimaginable.

“We have consistently integrated various AI capabilities into our workflows to enhance efficiency and optimize our operations.

“The PROS Dynamic Ancillary Pricing solution exemplifies this commitment.

“The solution has delivered tangible and quantifiable results, driving measurable growth and empowering airBaltic to thrive in a dynamic and competitive market landscape.

“We are grateful to our partners at PROS for the collaboration and the kind recognition of this successful project.”

Surain Adyanthaya, President, Travel, PROS said: “airBaltic has consistently demonstrated a forward-thinking approach by embracing technologies that enable modern airline retailing.

“We are delighted to honor airBaltic with the PROS AI Innovator Award for their use of AI-powered Dynamic Ancillary pricing, a first in the industry.

“The award is testament to their commitment to innovation and excellence, and highlights the transformative outcomes achieved.

“We congratulate airBaltic on this well-deserved recognition and look forward to continued collaboration in driving industry-leading advancements that drive revenue and continued value creation.”