airBaltic sees pre-order meal sales grow 45%

posted on 23rd October 2018 by Justin Burns

Latvian airline airBaltic said it has seen significant growth in the number of economy passengers choosing among a selection of over 70 fresh meals they have added to their reservation.

During the first three quarters of 2018, the sales through different selling points have improved by 45 per cent, compared to the same period last year.

airBaltic inflight services manager, Zane Pabērza: “Meal pre-order provides excellent value and we see huge potential in this area, as the customer has a large variety of fresh hot meals, desserts and beverages with many customization opportunities to choose from for a reasonable price.”

Pabērza added: “Moreover, ordering is very convenient and flexible for passengers and you can add the meal to the reservation up to 24 hours before departure. When departing Riga, 8 most popular and demanded meal options are available during online check-in and Manage my Booking tool even up to an hour before departure.”

The most popular meal pre-order options ordered by passengers are teriyaki salmon, grilled pork fillet and cheese omelette. Most popular flights, on which passengers pre-order meals, are flights from Riga to Barcelona, London and Paris. airBaltic said it is continuously working on menu development by providing the “best practice of airline catering”.

During the first three quarters of 2018, advanced seat reservations have seen an increase in sales by 29 per cent. Top destinations, on which passengers reserve seats, are flights to London, Tallinn and Berlin.

airBaltic serves over 70 destinations from Riga, Tallinn and Vilnius. For summer 2019, it will start flights from Tallinn to Malaga, Brussels and Copenhagen. In addition, next summer airBaltic will launch a new direct route connecting Riga and Stuttgart.