The Latvian national airline airBaltic announces that it has gradually adopted various Artificial Intelligence (AI) tools, integrating their capabilities in the company’s marketing and software development activities.
Martin Gauss, President and CEO of airBaltic: “By implementing AI capabilities, airBaltic aims to provide a seamless customer experience and improve efficiency for our employees.
“The tools, described below, not only contribute to the company’s growth, but also could aim to establish new industry standards.
“It is an important condition for us that the airline remains at the forefront of innovative technologies, continuously testing and implementing new and diverse AI-driven solutions.”
The most recent and visible use of AI for airBaltic can be observed at the AI-generated upcoming sales campaign Planies Crazy Deals.
It marks the first time the airline has incorporated AI-generated images into marketing materials.
The campaign features a cartoon plane character from airBaltic‘s NFT collection Planies. To create images for the campaign, airBaltic has used Microsoft Bing Image Creator, which is powered by an advanced version of the DALL∙E model, developed by OpenAI.
This advanced technology allows to showcase travel destinations with one-of-a-kind and captivating AI-generated images.
In software development, the airline takes advantage of GitHub Copilot, which helps developers in writing code more efficiently.
By offering context-aware code completions, GitHub Copilot increases developers’ productivity and saves more time.
In addition, airBaltic has built an in-house chatbot SkyTalker, designed to analyze extensive documentation.
The tools offers employees clear and accurate answers to their questions, enhancing customer service and improving internal processes.
