Sabre Corporation, the leading software and technology provider that powers the global travel industry, today announced the renewal and expansion of its SabreSonic passenger service system (PSS) agreement with Alaska Airlines, the fifth largest airline in the U.S.
In addition to the renewal of SabreSonic and Intelligence Exchange, the expanded agreement includes Sabre’s Dynamic Availability and Group Optimizer products.
The adoption of these products can help Alaska Airlines move toward a more flexible and modern environment, while driving operational efficiencies.
“Alaska Airlines is delighted to build on our existing agreement with Sabre, our trusted and long-term technology partner,” said Andrew Harrison, Chief Commercial Officer of Alaska Airlines.
“It is especially important right now to have the most robust, agile and advanced technology solutions possible to propel our business into the future. As travel starts to show improvement after a challenging year, we are now very much focused on driving revenue and growth.
“Our extended technology partnership with Sabre will support us in this goal, in addition to help us enhance productivity and enable our award-winning service.”
The new agreement now includes Sabre’s Dynamic Availability – which will help Alaska earn incremental revenue by enabling the airline to proactively respond to ever-changing travel conditions with optimized pricing – and Sabre’s Group Optimizer, which will help Alaska optimize the processes for managing group reservations, an area difficult for many airlines to streamline today.
Alaska will continue to leverage SabreSonic PSS and Sabre Intelligence Exchange. SabreSonic is designed to automate sales and service, helping airlines to maximize revenue opportunities and create efficient airport experiences for travelers.
On March 31, Alaska Airlines became a new member of the oneworld alliance, which transforms the airline into a global carrier.
“We’re thrilled to be able to further expand our already valued and long-standing relationship with Alaska Airlines,” said Roshan Mendis, chief commercial officer for Sabre Travel Solutions.
“Today’s announcement demonstrates our deep commitment of providing airlines with industry-leading technology that brings broader possibilities and insightful information about their guests, so they can personalize their offerings and succeed in this ever-evolving industry.”