Allegiant announces collaboration with country music star Carrie Underwood

Allegiant Travel Company has announced a collaboration with eight-time GRAMMY® Award winner and three-time ACM Entertainer of the Year Carrie Underwood, in support of the company’s Allways Rewards Visa card and loyalty program.

Carrie Underwood and Allegiant have a shared story and values that are rooted in small towns and the impact that affordable, accessible air travel has in connecting people with the friends, family and places that matter most,” said Scott DeAngelo, Allegiant’s chief marketing officer.

“We believe Carrie’s universal appeal and embodiment of living what we refer to as ‘the nonstop life’ will introduce a new profile of customers and Allways Rewards Visa® cardholders to Allegiant’s brand of all nonstop, convenient, ultra-low-cost travel.

“We’re thrilled to collaborate with her and elevate the Allegiant experience for new and existing customers alike.”

The collaboration focuses on a series of commercials that highlight Carrie’s small-town roots, staying connected with the people, places and experiences that matter most while illustrating how the Allways Rewards Visa® card helps cardholders “Live their best Nonstop Life®”.