American Airlines has announced a multiyear partnership with the Carolina Panthers and Charlotte FC.
This collaboration establishes American as an Official Airline Partner of the Carolina Panthers and Charlotte FC and includes exclusive travel benefits and experiences for customers.
It also includes promotion of the airline during football games and soccer matches at Bank of America Stadium.
Through the partnership, AAdvantage members will have the chance to win exclusive prizes, including giveaways and sweepstakes to away games and VIP experiences with the Carolina Panthers and Charlotte FC. AAdvantage members can also redeem AAdvantage miles for access to games.
American will be part of the gameday fan experience through in-stadium advertisements, on team websites and apps and through both teams’ away travel series, which will feature a summary graphic of miles travelled during the season and behind-the-scenes content from the American Airlines experience across social and digital platforms.
The Carolina Panthers and Charlotte FC have joined American’s growing sports roster, which already includes the Charlotte Sports Foundation.
Caroline Clayton, American’s chief marketing officer said: “At American, we’re passionate about bringing people closer to the moments that matter most — whether it’s the joy of cheering on their favourite team or the unforgettable energy of a live event.
“As Charlotte’s hometown airline, we’re honored to deepen our roots in the Queen City as an Official Airline Partner of the Carolina Panthers, Charlotte FC and the Charlotte Sports Foundation. It’s a privilege to celebrate and support the vibrant sports spirit that brings this community together.”
Eric Sudol, chief revenue officer at Tepper Sports & Entertainment said: “We’re thrilled to welcome American Airlines as a Proud Partner of the Carolina Panthers and Charlotte FC.
“With more than 15,500 employees in the city and its position as the largest airline at Charlotte Douglas International Airport, American is deeply rooted in our community.
“This partnership not only strengthens the connection between two of Charlotte’s most beloved sports franchises and one of its largest employers — it also creates exciting opportunities to deliver exclusive travel benefits and unforgettable experiences for fans, while elevating the energy at Bank of America Stadium.”
American will also serve as the partner airline for international trips, including staff and fan group travel packages.
