ANA HOLDINGS and Air Japan Co., Ltd. today unveiled “AirJapan”, a new airline brand for medium-haul international routes.
Previously in fall 2020, ANA Group announced a new airline brand as part of the transformation of its business model to pursue sustainable growth and the ability to quickly respond to a wide range of customer preferences.
ANA have announced that the brand name, logo, and aircraft design have now been finalized, and preparations are underway to prepare for its launch in the second half of FY2023.
The exact routes and specific dates of the scheduled first flight is still under consideration as ANA is closely monitoring trends in the recovery of demand for international flights.
“We are excited to begin unveiling AirJapan and the selectable service and comfortable cabin experience it will offer passengers,” said Hideki Mineguchi, President of Air Japan.
“By focusing on medium-haul international routes, the ANA Group will be better equipped to meet emerging trends for international travel at a competitive price.
“We are proud to be part of the team that is increasing options for travelers while also bringing the same commitment to quality and safety found across the ANA Group.”
The brand philosophy can be summed up in the phrase “Fly Thoughtful”, which expresses the airline’s caring, thoughtful and gentle approach.
The logo is based on the “(Ai)r” and “J(apan)” featured in the brand name, and is inspired by the image of a kind and thoughtful hand-to-hand interaction.