Norwegian travel tech company BagID has signed a €1.75mn two-year contract with Aena to deliver a “groundbreaking” digital baggage solution across airports in Spain.
BagID said the partnership is the result of the company’s successful participation in the Aena Ventures Accelerator Program, where it won the Airport Efficiency category, emerging as one of five start-ups selected from over 500 applicants across 42 countries.
Over six months, BagID worked closely with Aena to pilot its solution at Gran Canaria, Josep Tarradellas Barcelona-El Prat, Alicante-Elche Miguel Hernández and Málaga-Costa del Sol airports.
This culminated in a live Demo Day presentation in April 2024.
Álvaro Ríos Álvarez, engineer of applied innovation at Aena, said: “This project stems from our commitment to improving the operational efficiency of our airports through enhanced baggage tracking and monitoring.
“Our Aena Ventures Program enables us to connect with start-ups like BagID, whose innovative vision is key to driving progress in our sector.”
The contract will create a collaborative platform and baggage tracking solution to be deployed at Adolfo Suárez Madrid-Barajas, Josep Tarradellas Barcelona-El Prat and Palma de Mallorca airports.
BagID is one of only two global providers of electronic bag tags and the only one offering a combined solution for digital check-in and baggage tracking.
The EBT will play a critical role in both passenger experience and back-end data collection for the collaborative platform.
BagID chief executive Ina Eldøy said: “We truly believe in our ability to make a difference and contribute to a future where travelling with checked bags will be more stress-free, seamless and sustainable.
“With the Aena contract we have received both recognition and a great opportunity from the world’s largest airport operator.
“We are honoured and grateful, and ready for take-off,” she added.
