Thailand-based Bangkok Airways has signed to be a regional partner of Borussia Dortmund – one of Germany’s biggest football clubs.
The agreement includes a variety of advertising and promotional components of the co-branding campaigns in Thailand, Southeast Asian countries, mainland China, Hong Kong, India and Bangladesh.
Bangkok Airways’ president, Puttipong Prasarttong-Osoth said: “We are so proud and excited to partner with Borussia Dortmund, eight-time German champions.
“With Borussia Dortmund’s strong global brand presence and a huge fan base, we believe that it will strengthen Bangkok Airways’ brand image as ‘Asia’s Boutique Airline’ as well as make the airline better known across Asia and Europe which are our main customer bases.”
Borussia Dortmund chief marketing officer, Carsten Cramer added: “We are excited to partner with Bangkok Airways that have strengthened their award winning position over the last couple of years in Asia.
“Both of us we are ambitious and aspiring brands and are looking forward to introduce our cooperation across Bangkok Airways’ key markets.”