British Airways has officially opened the doors to a luxurious new First lounge at New York’s JFK Terminal 7 – to gold cardholders and customers travelling in the airline’s First cabin.
The space is the airline’s first long-haul lounge to showcase the new design direction that customers are already enjoying in Rome and Aberdeen and which will be rolled out across other destinations including Geneva, San Francisco and Johannesburg. The refurbishment forms part of a £52 million investment in the British Airways customer experience at JFK’s Terminal 7.
At 60 per cent larger than its predecessor, and covering more than 5,480 square feet the lounge has been designed with thoughtfully tailored zones.
A new wine room forms the centre piece boasting an enomatic dispenser, which enables customers to enjoy wines at exactly the right temperature that have been oxidized to the correct level.
Other features includes an opulent First bar with a wide range of premium beverages and a quiet work area. Customers can also dine in the airline’s upgraded dining room before they fly to maximise rest on their flight.
A new boutique menu created by Executive chefs Gavin Mackenzie and Waylon Walker will include dishes influenced by the season, as well as a new ‘bowl food’ concept designed to offer customers a chance for a lighter option before they fly.
British Airways’ director of brand and customer experience, Carolina Martinoli said: “We fly thousands of customers between London and New York every week so we’re absolutely dedicated to making the experience as relaxing, comfortable and enjoyable as possible.
“We are investing £52 million in to our home at JFK this year as part of the £4.5 billion investment we’re making in our customer experience globally, and there will be further investments at JFK planned for the future. We hope our guests enjoy using the new facilities as much as we’ve enjoyed designing them.”