Brussels Airlines, in collaboration with the Atomium, has introduced its newest Belgian Icon dedicated to the renowned landmark.
After a contest launched in August last year, the winning design of architect Thomas Faes (Faes Architecture) was brought to life.
The “Atomium” celebrates the nation’s spirit of creativity, innovation, and pride. The OO-SNM (Airbus 320), arrived in Brussels early this morning from the painting facility and is set to embark on its first flight to Prague tomorrow.
At a special event held in Brussels Airlines’ Maintenance & Engineering hangar, media, guests, and employees gathered to witness the grand reveal. “Atomium” pays tribute to one of Belgium’s most recognized symbols.
The “Atomium” joins the lineup of Belgian Icons, reinforcing the airline’s commitment to showcasing local heritage worldwide and bringing little pieces of Belgium in the air.
Last August, Brussels Airlines launched a contest, inviting Belgians and residents to submit designs capturing the essence of the country.
The response was impressive with over 900 creative entries highlighting Belgium’s diverse heritage: from cycling and Art Nouveau to comic book characters and, of course, the Atomium.
After a rigorous selection process, 15 finalists were chosen, and a public vote of over 50,000 participants narrowed them down to the top five.
A jury – including singer Sandra Kim, musician Alex Callier, artist Philippe Geluck, and designer Gabrielle Szwarcenberg – ultimately selected the Atomium design by Belgian architect Thomas Faes (Faes Architecture).
Thomas Faes, designer of the Belgian Icon “Atomium” said: “There are many parallels between an architectural project and the design of an aircraft livery.
“Both involve a series of stages to complete and constraints to consider. What stands out most to me of these last months, is the human journey behind it all.
“However, I will also always remember the first 3D simulation – that moment when you can truly say that it has the desired impact.
“Equally unforgettable is seeing the aircraft in real life, experiencing that magical transition from concept to reality. I am incredibly proud of the result, which blends elegance with modernity.”
