Calm Air launched their 1st Annual Breathe Calm Air campaign in partnership with Jordin Tootoo, NHL professional, to provide youth in the Kivalliq region of Nunavut the opportunity to participate in a video contest on how they Breathe Calm Air, in an effort to tackle mental health challenges.
“As teachers, we’re always looking for opportunities to help students develop skills and acquire knowledge that will enable them to maximize their potential,” said Claude Pike, principal of Inuglak School in Whale Cove, Nunavut.
“In addition, we want them to embrace their roles in their communities as contributors of their resources to the common good for all. The Breathe Calm Air project provides this opportunity as students are given a chance to develop 21st-century skills while at the same time share a message that brings awareness to the universal challenges associated with mental health.
This is a unique opportunity for all youth and community members alike to share their coping skills when they’re faced with life’s challenges. Thanks to Calm Air and Embrace Life Council for this wonderful opportunity that’s helping to bring us together for such a meaningful experience.”
Jordin Tootoo sat down with Calm Air to talk about how he’s able to Breathe Calm Air, which can be seen in the interview video at Calmair.com/breathe-calm-air. Jordin describes some of his challenges with substance abuse, the suicide of his older brother — Terence Tootoo — and what he does to overcome mental health challenges in his life.
“Terrence felt like there was a lot of onus on him to show the way for our people and there was just too much pressure for him to admit that he messed up by getting a DUI, and ultimately he decided to take his own life,” said Jordin Tootoo.
“It’s a daily grind, but that’s life, it’s hard, but what are you going to do today that’s going to make you a better person tomorrow?”
Breathe Calm Air is a video contest for youth, 18-years-old and younger in the Kivalliq region of Nunavut, encouraged to submit their own 45 to 90-second video on how they Breathe Calm Air, whether that’s playing with friends, getting involved in sports or speaking with their elders.
This is their video. Their view. Their voice. Contest rules and details to enter are available on Calm Air’s website. The video contest submissions are due by July 9, 2018. #IBreatheCalmAir