CheapOair Unveils the Evolution of Their “Go Ahead, Be Cheap” Campaign

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CheapOair, the premier online travel agency and leading provider of affordable flights, has introduced the second iteration of their 2018 “Go Ahead, Be Cheap” campaign with a brand new TV spot that asks viewers to “Look Who’s Cheap Now”.

Two years ago, the leading online travel agency introduced their first-ever brand positioning strategy with a campaign that revolved around the tagline “Go Ahead, Be Cheap”.  This concept aimed to transform the idea of cheapness into a celebration that featured the many positive aspects of being cheap with a focus on the freedom that comes from saving money on airfare. The successful campaign was well received by the public and contributed to CheapOair experiencing significant year-over-year growth.

“CheapOair is our flagship brand and we are extremely proud of the growth we’ve experienced in recent years.  The brand name has meaning, and the meaning is value.  With “Go Ahead, Be Cheap” we are telling consumers what CheapOair can mean to them – a great selection of prices on domestic and international airfares from over 600 airline partners”, said Sam S. Jain, CEO and Founder of Fareportal, the corporate owner of CheapOair and other travel brands.

Building on the foundation of its predecessor, the “Look Who’s Cheap Now” television commercial highlights how travelers have benefited from adopting the mantra of “cheapness”. The ad is supported by a lively musical track and continued narrative that spending less on airline tickets gives consumers the freedom to experience more on their vacation.

“We are an e-commerce company and look for ROI in everything we create.  “Go Ahead, Be Cheap” is a tagline and a call to action that works very well on television, social and digital channels,” said Kathi Moore, VP of Branding and Communications at Fareportal. 

“We worked with Manhattan-based Rogue Producer on the original spot, so when the time came for the next edition, we were pleased to return to them to continue the story,” remarked Moore.