Clear Channel Outdoor’s Airports Division, the leading U.S. airport sponsorship and advertising provider, today announced it has been awarded a new 10-year contract with the Omaha Airport Authority, continuing its role as the airport’s advertising provider at Omaha Eppley Airfield (OMA).
The award comes as OMA continues its $950 million terminal expansion. Under the new agreement, Clear Channel Outdoor (CCO) will introduce a reimagined media program designed to complement the airport’s new, modernised architecture while providing local, regional, and national advertisers access to OMA’s more than 5.2 million annual passengers.
Following a competitive process, the agreement reinforces Clear Channel’s long-standing collaboration with the Authority and supports the airport’s next phase of growth through innovative media, strategic sponsorships, and expanded digital capabilities.
Dave Roth, Chief Executive Officer at Omaha Airport Authority, said: “The new contract with Clear Channel is happening during an exciting time as we progress with our terminal modernisation program.
“Advertising across the airport provides benefits to our travellers and enhances the passenger experience.”
Research commissioned by Clear Channel Outdoor and conducted by Nielsen underscores the power of airport advertising, with 88% of frequent flyers reporting they notice airport messaging and 57% indicating they take action after seeing it.
In OMA’s new terminal, businesses and brands will have access to high-visibility media placements throughout key passenger touchpoints, including arrivals, baggage claim and the rental car facility, enabling them to connect with a valuable audience of leisure and business travellers across industries such as military, healthcare, finance and transportation.
Morten Gotterup, President, Clear Channel Outdoor Airports Division said: “After more than 16 years as Omaha Airport Authority’s advertising concessionaire, we are proud to enter into this agreement for the next decade.
“OMA has undergone extraordinary growth and transformation, and we are committed to delivering a program that enhances the passenger journey while driving meaningful, long-term results for the Authority and its community.”
CCO’s Airports team has committed a $1 million investment to deliver a thoughtfully integrated, next-generation media program that complements the new terminal’s design while creating impactful engagement opportunities.
