easyJet adds new 3D augmented reality hand luggage scanning feature

posted on 7th February 2019 by Justin Burns
easyJet adds new 3D augmented reality hand luggage scanning feature

easyJet has become the first UK airline to offer a feature on its app which enables customers to scan their cabin bag to check its size before they travel to the airport.

The new technology has been introduced to offer customers an easy way to check their hand luggage dimensions to give them peace of mind before they travel to the airport.

easyJet says the move is set to make it even easier for customers to check their luggage and provide greater certainty as to whether they can travel with their bag in the cabin.

It also means they won’t be faced with any additional charges at the gate for bringing an oversized bag which can’t be taken onboard.

The new app feature uses Apple’s ARKit 2 technology and is available on iOS initially,  sits on easyJet’s app – which has now surpassed 30 million, downloads.

The app works by using augmented reality technology combined with customers’ smart phone cameras (iPhone 6S onwards). The scan itself provides an on-screen 3D box which when combined with the phone’s camera sizes the cabin bag and indicates whether it fits within the maximum dimensions.

easyJet head of digital experience, Daniel Young said: “We are constantly on the search for ways to improve the travel experience we offer our customers when flying with us and this new technology is a perfect example of that.

“We continue to place innovation at the heart of our industry-leading mobile travel app to give our customers the tools they need to take stress away from the airport experience. Embracing this latest technology makes preparing for travel easy and fun.”

Travel Partners Solutions vice president and global head, Cormac Reilly, who helped develop the feature for easyJet at Travelport added: “Audiences are increasingly demanding digital solutions, which improve their travel experience. We were therefore thrilled to support easyJet push the barrier of innovation once again.

“By incorporating this unique augmented reality feature in the app, easyJet will further reduce un-expected baggage queries on arrival. It is enhancements like this which have helped easyJet stand out as leaders in digital innovation and achieve the huge milestone of 30 million app downloads.”