Airlines

easyJet and Skyscanner extend strategic partnership

easyJet and Skyscanner, leading travel marketplace have signed a new long-term strategic partnership.

The three-year deal continues the companies’ existing relationship, and will provide Skyscanner’s growing, global audience of over 110m monthly users searching for flights with access to easyJet’s leading fares and network with its, 1,000 strong European route network to more than 155 airports across 35 countries.

Beyond distribution, the partnership includes a variety of advanced advertising, merchandising and data intelligence initiatives which will run across all Skyscanner’s platforms.

The initiatives include a range of innovative inspirational brand and performance advertising formats, providing travellers with the choice of flight-only and packages via easyJet holidays.

Commenting on the partnership, Sheelagh Mahoney, Head of Distribution and Channels at easyJet, said: “We are delighted to announce this new strategic partnership with Skyscanner.

“This collaboration allows us to continue to meet the strong demand for easyJet’s flights and holidays as well as help us to reach new customers globally who may not have experienced the brand before.

“With the largest network in leisure and beach destinations than any other airline in Europe this partnership will further the reach of our unique product offerings, easyJet Holidays and our virtual interline proposition Worldwide.

“We are looking forward to working together to serve our customers travelling in Europe, whether for leisure or business.”

Gavin Harris, Commercial Director, at Skyscanner commented: “easyJet has been one of Skyscanner’s leading European airline partners for several years, so we are extremely pleased to be extending our relationship.

“This long-term deal is much more than distribution, it is a strategic partnership that includes a wide array of advertising services and data products that we now offer to help our partners outperform the market, as well as continuing to provide travellers with the best content and fares available.”

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