EGYPTAIR tourism and duty free Co. lands cloud contract with IBM

posted on 10th March 2021 by Eddie Saunders
EGYPTAIR tourism and duty free Co. lands cloud contract with IBM

IBM and EGYPTAIR Tourism and Duty Free Co. announced today a new agreement in which the airline will leverage IBM Cloud to scale and modernize EGYPTAIR Duty Free back-end operations and host its SAP Travel Retail System.

By adopting IBM Cloud, EGYPTAIR will also leverage IBM Watson Assistant to create an AI virtual agent to help transform their travelers’ shopping experience.

With the Covid-19 pandemic, the airlines industry started to look for new technologies to reinvent their services and unlock an array of new experiences for their customers. EGYPTAIR Duty Free selected IBM as its technology provider for cloud architecture.

As part of this engagement, IBM will provide technology and industry expertise to enhance the digital services for EGYPTAIR Duty Free by using IBM Watson Assistant, running on IBM Cloud.  The AI virtual agent will be designed to provide EGYPTAIR Duty Free customers with a differentiated shopping experience, enabling them to do online shopping through the Duty Free website including order placement, payment and delivery inside the plane, thus providing a smooth retail experience.

“The new technology will help us to reinvent our services and unlock an array of new choices for our customers,” said Mr. Reda Metwally chairman and CEO, EGYPTAIR duty free “With IBM and SAP technology, we will modernize our operations through the supply chain to meet the evolving needs of our customers and suppliers.”

“In choosing a hybrid cloud approach and migrating to IBM Cloud, EGYPTAIR can provide its customers with a secured and enhanced retail experience. IBM has decades of experience driving transformation within the travel industry, and looks forward to helping EGYPTAIR modernize their operations to meet the needs of today’s customer,” said Harish Grama, general manager, IBM Cloud.