Airlines

Emirates collaborates with Tourism Ireland to increase inbound traffic

David Boyce, Head of Emerging Markets, Middle East and Asia Tourism Ireland and Volker Greiner, Emirates Vice President North & Central Europe

Emirates has signed a Memorandum of Understanding (MoU) with Tourism Ireland to boost inbound tourism to Ireland through the airline’s global network of more than 140 destinations.

The MoU with Tourism Ireland was signed today by David Boyce, Head of Emerging Markets, Middle East and Asia Tourism Ireland and Volker Greiner, Emirates Vice President North & Central Europe.

Under the collaboration, Emirates and Tourism Ireland will seek to explore joint advertising campaigns to boost visitor traffic to Ireland from key strategic markets across the Emirates network including Australia, the UAE and New Zealand.

Adnan Kazim, Emirates Deputy President and Chief Commercial Officer said: “Through our new partnership with Tourism Ireland, we aim to play an active role in promoting tourism growth to the island of Ireland.

“With our strong network and track-record of working with partners through trade and consumer initiatives, we’re well placed to support Ireland’s tourism ambitions.

“Ireland is one of the most attractive gateways in our European network due to its cultural highlights and world-renowned heritage sites, and we will continue to offer seamless connectivity for travellers from across our network to visit the popular destination.”

David Boyce, Tourism Ireland’s Head of Emerging Markets, said: “As an island destination, we know there’s a proven direct correlation between access and growth in visitor numbers.

“We look forward to continued close co-operation with Emirates, as we seek to maximise opportunities to grow tourism from the Middle East and beyond.”

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