Emirates inks strategic agreement with global tech giant, Huawei, at ATM

posted on 18th May 2021 by Eddie Saunders
Emirates inks strategic agreement with global tech giant, Huawei, at ATM

Emirates today announced that it has signed a Memorandum of Understanding (MoU) with Huawei, one of the world’s top tech brands, to further extend its existing partnership.

The enhanced collaboration will allow both brands to build awareness to a wider audience in the Middle East and beyond.

The agreement was signed at Arabian Travel Market 2021 (ATM) in Dubai by Orhan Abbas, Senior Vice President of Commercial Operations, Far East at Emirates and Lu Geng, Vice President Middle East and Africa of Huawei Global Partnerships & Eco-Development, signalling the deepened strategic cooperation between Emirates and Huawei and mutual benefits in expanding their reach in China and Middle East and African markets, respectively.

Also present at the signing ceremony was Adnan Kazim, Emirates’ Chief Commercial Officer and William Hu, Regional Business Development Director, Eco-Development Department, Huawei.