Emirates has pledged its support to tourism in Indonesia through a Memorandum of Commitment (MoC) outlining joint marketing activities to promote the country.
The MoC was signed at Arabian Travel Market 2021, by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Nia Niscaya, Deputy Minister for Marketing, the Ministry of Tourism & Creative Economy of the Republic of Indonesia.
Also present at the signing ceremony was K. Candra Negara, Consul General of the Republic of Indonesia for Dubai and the Northern Emirates and Adnan Kazim, Emirates’ Chief Commercial Officer.
By forging the new partnership, both parties have committed to strengthening the relationship through collaborations on strategies and marketing initiatives that will showcase what the destinations have to offer and positively impact its tourism industry and economy.
The agreement will see marketing activities including support for attendance of tourism trade shows and fairs, trade familiarization trips, product presentations and workshops, advertising campaigns, the provision of logistical support, amongst others, to be undertaken jointly by Emirates and the Ministry of Tourism and Creative Economy of the Republic of Indonesia, as Indonesia is gearing up to welcome back international visitors.