Emirates pioneers web virtual reality technology on emirates.com

posted on 4th July 2018 by Justin Burns
Emirates pioneers web virtual reality technology on emirates.com

Emirates has introduced 3D seat models on emirates.com – becoming the first airline to introduce web virtual reality (VR) technology on its digital platform.

The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a chance to explore their seats, the spacious cabin and the Emirates onboard product.

This new feature is available on emirates.com allows users to navigate through all cabins, as well as the iconic onboard lounge and shower spa on the Emirates A380 using navigational hotspots.

Emirates’ senior vice president for corporate communications, marketing and brand (digital), Alex Knigge said: “As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience.

“We are pleased to be the world’s first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”

The high-quality 3D generated graphics offer an outstanding render that is close to reality. The immersive experience is now available for the three class Emirates A380 but will soon include renderings of Emirates’ entire fleet including all configurations of the A380 and Boeing 777 aircraft.