Emirates Skywards announces multi-year partnership with Visa

Emirates has announced a multi-year strategic partnership with Visa (image credit: Emirates)

Emirates Skywards has announced a multi-year strategic partnership with Visa, a world leader in digital payments.

The new partnership with Visa will strengthen collaboration between Emirates Skywards and co-brand issuer partners across the GCC; enable the loyalty programme to work more closely with its partners on personalization and data-driven decision making; improve digitization and innovation; and increase opportunities for more personalised rewards and products on co-brand card propositions.

Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “We’re excited to announce this landmark partnership with Visa – a strategic agreement which will unlock incremental value for our loyal members across the GCC and will tighten our collaboration with our banking partners in the region.

“This agreement is a major milestone for Emirates Skywards as it continues to lead the industry with innovative digital-first products and experiences.”

Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for GCC at Visa, added: “This multi-year exclusive deal with Emirates Skywards, one of the largest of its kind worldwide and the largest in scale in the region, is a testament to Visa’s global leadership in travel co-brands and a significant milestone in our journey to enhance the payment experience for travelers worldwide.

“Here in the UAE, our Global Travel Intentions study revealed that 70% of outbound travelers consider digital payments integral to a secure and rewarding travel experience.

“This large-scale partnership is a step towards fulfilling that need and we are thrilled with this opportunity to work with Emirates in bringing new experiences to Visa cardholders in the UAE and GCC.’’