Emirates Skywards hits the 20-year mark with over 27 million members

posted on 13th October 2020 by Eddie Saunders
Emirates Skywards hits the 20-year mark with over 27 million members

Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, has marked 20 years of excellence, innovation and unmatched rewards. Over the past two decades – the loyalty programme has continued to grow its membership base by offering value and rich, personalised experiences to its members around the world.


The programme has continually invested to diversify its brand partnerships, and utilise innovative digital technology, so that it can offer its members across the globe with more ways to earn and enjoy rewards, conveniently and via new touchpoints.


From a million members in 2005, to 27 million members in 2020


The loyalty programme has 27 million members worldwide, of which, more than 32,000 are founding members who joined the programme in 2000 and are still active. In celebration of its 20th anniversary, Emirates Skywards is offering members double Tier Miles on any flight booked by 10 December, for travel until 31 March 2021,* while founding members can earn double Tier Miles and double Skywards Miles on any flight booked by 10 December, for travel until 31 August 2021.*


Emirates Skywards members come from more than 180 countries, including: 3.5 million members in the United Kingdom, 2.7 million in the United States, 2 million in Australia, 1.9 million in India, and 1.9 million in the United Arab Emirates.


Offering more flexibility, choice, and ways to earn on the ground


Emirates Skywards has expanded its range of partners over the past 20 years to create new, exciting and exceptional value offerings for its diverse membership base. The loyalty programme currently has nearly 200 partners, including: 16 airline partners; more than 100 hotel partners; 33 financial partners, 22 retail and lifestyle partners, 7 car rental partners.


Earlier this year, the loyalty programme launched skywardsmilesmall.com – introducing over a thousand new ways to earn Miles while shopping online with popular UK and US brands. Expanding its financial partnerships, the loyalty programme has launched the Emirates Skywards Mastercard® in partnership with Barclays – its first Emirates branded credit card in the U.S allowing customers to accumulate even more Skywards Miles on their everyday spend and travel purchases.


 ‘My Family’ programme, which launched in 2018, has enhanced its features to now accept family members pooling up to 100% of all Skywards Miles earned, not just on Emirates flights – allowing customers to redeem rewards even faster than before.