Eye Airports, the market leader in UK regional airport advertising, has appointed experienced media industry expert Steve South as Commercial Director, following the company’s acquisition by outdoor advertising specialist CP Media Group in October 2019.
The acquisition of Eye Airports added over 100 digital sites and a huge number of static outdoor positions to CP Media’s ever growing portfolio of more than 3,000 advertising sites, which are situated in some of the UK’s busiest city and town centre locations.
Steve will be focussed predominantly on working with the Eye Airports portfolio of clients and advertisers. In his role he will help to grow highly effective opportunities to develop targeted high dwell time locations, complementing the company’s existing collection of high footfall transport hubs throughout the UK.
He brings 30 years’ sector experience to the role, gathered through Regional Managing Director positions and by leading teams in high profile media organisations, such as the Guardian Media Group, BBC, News UK and Bauer Media (formerly EMAP).
Rachel Davies, Managing Director of Eye Airports, said: “With more than 30 years of experience in the advertising marketplace, dealing with national, regional and local clients, Steve not only brings a wealth of experience to the position, but also an in depth knowledge of the media sector that will be invaluable. This really positions us well to provide excellent growth and even stronger client service delivery than previously.”
Steve South added: “I’m relishing the opportunity to work with the excellent team at Eye and providing innovative media solutions with direct, regional and national advertisers. In particular, I’m looking forward to enhancing our strong customer service and working with some of the most exciting regional airports across the United Kingdom.”