Gulf Air signs strategic agreement with Sabre to help power recovery

posted on 28th February 2022 by Eddie Saunders
Gulf Air signs strategic agreement with Sabre to help power recovery

Sabre Corporation, the leading software and technology company, and Gulf Air, the national carrier of the Kingdom of Bahrain, have reaffirmed their long standing relationship with an expanded, multi-year agreement.

Under the renewed agreement, Gulf Air will continue to use Sabre’s passenger service system (PSS) SabreSonic to help power its digital transformation, provide a seamless traveller experience, and drive revenue growth.

The PSS is designed to automate sales and reservations with enhanced functionalities that can help provide increased revenue opportunities by tailoring offers to meet the needs of travellers and help create an efficient airport experience.

Gulf Air has also renewed a suite of solutions that will help ensure the airline’s operational efficiency and help incremental revenue opportunities through advanced fares management, schedule and network optimization and state-of-the-art revenue management.

The agreement has also been expanded to include Sabre’s Dynamic Availability tool.

A key building block for personalized retailing, the dynamic pricing engine will allow Gulf Air to identify ways to unlock greater value.

“We’re delighted to reaffirm our relationship with Sabre and leverage its technology to further support our strategic plans,” said Captain Waleed Al Alawi, Acting Chief Executive Officer of Gulf Air.

“We are currently undergoing a major transformation to upscale our technology strategy, advance operational efficiencies and improve traveller experience.

“As we move into recovery, we are confident that the flexible and intelligent nature of Sabre solutions, including SabreSonic, will enable us to be more efficient and offer a modern retail experience that enables personalized travel at scale, increases growth opportunities and allows us to create a differentiated brand experience in a highly competitive environment.”

Sabre’s high performance, flexible PSS enables Sabre’s valued partners to realize increased growth opportunities through merchandising, codeshare agreements and alliance partners, plus cost savings from better managed inventory and schedules, as well as from shopping and reservations capabilities.

Airlines are also able to gain an improved understanding of trends using real-time data which finds problems and creates solutions to help maximize value.

“It is clear to us that Gulf Air is enjoying greater success and has a path for continued growth over the coming years,” said Dino Gelmetti, EMEA vice president, Sabre Travel Solutions.

“Sabre is committed to helping Gulf Air to deliver on its strategic plans by providing industry-leading technology that brings broader possibilities and insightful information, helps streamline operations and enable the airline to become a true retailer, customizing travel to fit traveler’s needs.”