Hawaiian Airlines and Plusgrade partner to simplify HawaiianMiles buying

image credit: Hawaiian Airlines

Plusgrade, a provider of ancillary revenue solutions for the travel industry, today announced a multi-year partnership with Hawaiian Airlines, Hawaii’s biggest and longest-serving airline.

Plusgrade’s loyalty business unit, Points, will now power the Buy and Gift loyalty solutions for HawaiianMiles, giving members the ability to easily buy and gift miles.

This enhancement provides HawaiianMiles members the convenience of purchasing miles online, expediting their ability to redeem miles for their next Hawaiian Airlines flight.

Through this expanded collaboration, Hawaiian Airlines leverages Plusgrade’s technology and analytics to bolster member loyalty and ancillary revenue.

Plusgrade will power the “Buy Miles” feature, allowing members to make lump-sum purchases of miles, and “Gift Miles,” enabling members to buy HawaiianMiles for their family and friends.

This collaboration expands Hawaiian Airlines’ ongoing relationship with Plusgrade, which began in 2016 with the introduction of the Bid Up Upgrade solution, enabling travellers to bid for an upgrade to a higher cabin.

By consolidating the two sources of airline ancillary revenue under Plusgrade, this partnership will deliver even greater benefits for guests and Hawaiian.

Ken Harris, founder and CEO of Plusgrade said: “This partnership reflects our shared commitment to giving travellers more choice, flexibility and convenience in how miles are used.

“We’re excited to expand our collaboration with Hawaiian Airlines and utilize our loyalty and data expertise to introduce products that drive revenue and member engagement.”

The HawaiianMiles program is widely recognized among the leading frequent flier programs in the United States.

Through this expanded partnership with Plusgrade, Hawaiian is enhancing the utility and flexibility offered to HawaiianMiles members.

In the current landscape of loyalty program value, it has become crucial for airlines to ensure that loyalty currencies deliver more benefits to travellers.

Bryan Kapeckas, Hawaiian Airlines’ Managing Director, Loyalty & Travel Products said: “Hawaiian Airlines is committed to delivering innovative experiences and providing our travellers with more options to use their miles.

“We are pleased to expand our partnership with Plusgrade and introduce new products to our HawaiianMiles members that offer more flexibility to use miles.”