Hokkaido Airports Co., Ltd. (HAP) has launched “HOKKAIDO LOVE!,” a project in cooperation with the Hokkaido Government and the Hokkaido Tourism Organization that aims to support the tourism industry throughout Hokkaido and revitalize tourism demand following the severe impact of the novel coronavirus (COVID-19) epidemic.
The project, launched on Tuesday, June 16, 2020, looks to the end of the spread of COVID-19 through a range of initiatives to stimulate tourism demand in Hokkaido.
– Using social media to “Share your best memories of Hokkaido”
The HOKKAIDO LOVE! social media campaign brings together photos and videos from users, capturing memories that show why they love Hokkaido. By using the hashtag #hokkaidolove, users can have their posts published on the HOKKAIDO LOVE! website. The campaign is aimed at everyone who loves Hokkaido, including those who have visited in the past and those who have been unable to travel due to the impact of COVID-19.
A video expressing the message behind this project will be published on the HOKKAIDO LOVE!