Friends reunited: the quick way to track lost luggage

posted on 5th June 2018


Entrepreneur Martin Banbury is a man with an ambition to make the everyday life of the airline frequent traveller just that little bit less stressful. With a group of industry experts he has spent the past few years perfecting the HomingPIN system, a tracking device with a 10-character unique code that will proactively find luggage when it is lost or misplaced and will quickly reunite it with the owner – and without them having to waste time queuing at busy airport claim counters.

HomingPIN is a simple electronic tag that can be attached to luggage with a reporting process and numerous contact methods that help owners find their luggage quickly – actually, once the process is activated, the luggage will set about finding its owner by transmitting details of its location. Distraught minds will be quickly put at rest by a text message telling owners exactly where their misplaced baggage is located.

Banbury explains that HomingPIN is integrated into the Unique Identification Service on SITA’s WorldTracer System that runs at every airport, which means the unique ID number can be instantly recognised at every airport in the world.

SITA, working in cooperation with IATA, offers WorldTracer Services as the airline industry’s premier baggage tracing and management system with more than 440 members utilising the system in more than 2,200 airports worldwide.

If your luggage does not turn up where you expect it, just notify HomePIN and within minutes you will receive a message telling you exactly where it is. But HomingPIN can offer a lot more than just tracking lost suitcases at airports, Banbury points out. It is active 24 hours a day, 365 days a year, and helps find misplaced items wherever they are lost – in an airport or a hotel, train, coach or taxi – all for only £9.99 a year for two tags that can be attached to separate items.

HomingPIN is the perfect product for travellers wanting to protect valuable items while on the move – whether this is luggage, laptops, skis or golf clubs.

“The conventional baggage tag system works well, but sometimes the tags are damaged or become unreadable. But however good the system, there are always going to be mistakes – life’s like that,” Banbury comments.

Currently, he says HomePIN promotions are being run at airports in the UK: Glasgow, Edinburgh and Southampton, where highly visible bins of the electronic tags are available adjacent to airport check in counters. To activate a tag and register an account, a new user simply enters the unique tag number and follows on-screen instructions to create an account.

“The airlines are very much in favour of the HomePIN system,” remarks Banbury. “I believe we are pushing at an open door with this one and we’ll be global very soon.”

Banbury: “we are pushing at an open door with this one”