Airlines

Manchester City and Etihad Airways announce launch of community football projects across India

Mancity women football team player Jill Scott perticipating customised indian games with youth leaders during the Cityzens Giving kolkata event hosted by Manchester City Football Club in Kolkata, West Bengal on the 9th February 2017 Photo by: Saikat Das/ SPORTZPICS

Manchester City and global partner Etihad Airways have made the announcement of a brand-new community football initiative in cities across the country.

The joint initiative will see Manchester City work in collaboration with Etihad Airways, Club charity City in the Community and non-governmental partner organisation (NGO) Magic Bus India Foundation, to deliver health and life skills training for local young people through football.

The project will launch this April in three cities from the airline’s network: New Delhi, Kolkata and Bangalore, with more locations to follow.

Etihad will fly coaches from City in the Community, the Club’s official charity, to India to deliver world-class football and leadership training to Young Leaders championing the projects.

The trainees will then put their skills into practice, as part of their commitment to using football to uplift the health of young people in their cities.

Tom Pitchon, Director of City Football Group’s global foundation, said: “We are proud to work with Etihad Airways to uplift the health and life skills of young people across India through the power of football.

“Etihad are a long-standing supporter of our community football impact, and it’s great to have them on board, helping us create real impact for young people around the world.”

Akhil Anumolu, Senior Vice President eCommerce, Digital, Marketing and Loyalty at Etihad Airways: “This is a fantastic opportunity for Etihad to work hand-in-hand with our partners at City Football Group to support the local community in India.

“Over the coming years, we’re committed to growing this programme across more locations in India, and we hope the unique power of football will have a lasting impact on the young people who take part and their wider community.”

Jayant Rastogi, Global CEO, Magic Bus India Foundation, said: “Through the spirit of football, we are on a transformative journey with Manchester City, and Etihad Airways to enhance the life skills of young people across India.

“Together, we aim to create a lasting impact by empowering them through the universal language of ‘Sports for Development’.

“This initiative symbolizes our shared commitment to fostering positive change and building a better future for the Young Leaders and communities we touch.”

 

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