Moët Hennessy announces reopening of boutique at Paris-Charles de Gaulle Airport

posted on 22nd September 2021 by Eddie Saunders
Moët Hennessy announces reopening of boutique at Paris-Charles de Gaulle Airport

Moët Hennessy has announced the reopening of the boutique, “Les Caves Particulières”, located in the heart of Paris-Charles de Gaulle Airport, with a bright new concept designed by Hubert de Malherbe.

Created in 2014 in collaboration with Group ADP, Lagardère Travel Retail and SDA, Les Caves Particulières, an avant-garde project, reinvents itself.

The consumer remains at the heart of this space, which continues to “Bring a taste of French art de vivre back home” through new experiences.

Designed to introduce travelers from around the world to the Moët Hennessy portfolio, the concept reveals the terroirs and craftsmanship of the group’s wines and spirits Maisons.

In a quest for excellence, Les Caves Particulières is undergoing a complete makeover this year.

The new project was entrusted to iconoclastic architect, Hubert de Malherbe, a renowned expert in design and retail design.

Les Caves Particulières is located in Terminal 2E of Paris-Charles de Gaulle Airport.

Laurent Boidevezi, President Travel Retail & AFME LAC Private Sales: “Les Caves Particulières is an avant-garde project that paved the way for Moët Hennessy’s retail access worldwide. Today, at Paris-Charles de Gaulle, our home airport, we offer an experience that is even closer to our customers, who will find the most exclusive products from our Maisons at Les Caves Particulières.”

Donatienne de Fontaines-Guillaume, Managing Director Travel Retail EMEA & America Moët Hennessy: “What drove this project was a strong desire for each traveler leaving France to take with him a part of the French Art de vivre, the most beautiful creations from our terroirs, with the generosity of Mother Nature; we had the treasures, we needed a treasure chest at the same level of excellence, an original space dedicated to this unique portfolio through which to share unique experiences with the traveler.

“We came up with the idea and created the ultimate experience of French de vivre in Paris.”

Hubert de Malherbe, CEO & Designer Malherbe Paris: “I wanted Les Caves Particulières to offer an immobile journey of sorts; a delightful blend of the spirit of conquest of the Maisons and the beauty of their terroirs and know-how.

“We have the soul of each Maison, from the banks of the Richonne to the brown combe stones of the Cognac region, passing through the chalk cellars where the champagnes are aged.

“The visitor can travel to the heart of the Maisons thanks to immersive screens, a unique physical experience coupled with a tasting of exceptional products around a central bar, testament to the importance of the conviviality in this space.”