Monterey Service says howdy to non-stop Dallas service

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Monterey County Convention & Visitors Bureau (MCCVB) welcomes the launch of non-stop American Airlines flight service between Dallas Fort Worth International Airport and Monterey, California – starting April 2, 2019.

The service will have a week long preview from Feb 4 to 10, 2019 in time for the AT&T Pebble Beach Pro-Am. The new route will offer visitors over 100 connection opportunities to key domestic and international destinations that are important to growing Monterey County’s tourism economy.

“Dallas is big win for our community. It is a key feeder market and it further opens up Texas,” says Tammy Blount-Canavan, President & CEO, Monterey County Convention & Visitors Bureau, adding,  “Additionally, this route is a bridge to making Monterey County more accessible to highly valuable meetings and conferences from the East Coast.”

This flight announcement follows the recent non-stop service from Denver which began in October. The new growth is a key part of MCCVB’s strategy for attracting incremental business for the destination – and results from working with the Monterey Regional Airport and other tourism leaders in the community.

“People coming from further away generally stay longer, do more and spend more,” says Rob O’Keefe, MCCVB’s Chief Marketing Officer, adding “These flights are enormously important to tapping into European markets where travelers are seeking the quintessential California experience that our destination offers.”

‘Team Fly Monterey’ is a committee created by the Monterey Regional Airport and is made up of various community businesses and industries with a vested interest in growing air service for the destination.

Mike La Pier, Executive Director for Monterey Regional Airport, created the committee at the direction of the Monterey Airport Board of Directors  because they recognized the value of a team effort.

“Our Board understands how essential community participation is to building air service,” La Pier explained, adding “They set forth a strategy that synergized the strengths of the community and with two new major markets so far this year – that strategy is working.”