New low-cost Icelandic airline PLAY is launching its first flights to the UK with the inaugural service set to depart on 24 June.
Initial services will run four times a week on Mondays, Thursdays, Fridays and Sundays, with the intention ultimately to make it a daily service.
The airline will use an Airbus A321neo for the service to Reykjavik while fares lead in at £30 per person and one way.
PLAY CEO Birgir Jónsson said: “It’s brilliant to be able to open up Iceland to UK travellers and offer competitive fares now that international travel has resumed.
“While the UK market knows Iceland well, the destination has changed a little recently with the (minor) volcanic eruptions in the Reykjanes Peninsula. Certainly, a must-experience for UK travellers.”
The new airline will initially have three Airbus A321neos with 192 economy seats provided by aircraft lessor AerCap, with the first starting operations in June before the other two join the fleet in July.
The airline was founded in 2019 with the aim of offering low-cost flights across the Atlantic and comes following the collapse of Icelandic LCC WOW Air in the same year.