New set-up for the Eurowings Group

posted on 9th July 2018 by Justin Burns
New set-up for the Eurowings Group
The Eurowings Group is to make Brussels Airlines the long-haul competence centre for its operations as part of a new strategy – and thus steering all long-haul activities of the entire group out of Brussels.

Next to that, the airline will actively participate in the Eurowings Group pan-European growth strategy by becoming the operator for the expansion to other airport bases in the Frenc and Dutch speaking parts of Europe.

Eurowings Group chief executive officer, Thorsten Dirks said: “The successful launch of Eurowings long-haul flights operated by Brussels Airlines out of Düsseldorf to New York, Fort Meyers and Miami last April, reconfirms the long-haul expertise of the Brussels based airline.

“In only five months Eurowings and Brussels Airlines have managed to set up a long-haul base at Düsseldorf, strengthening the group in one of its key German airports.”

In parallel, Eurowings – will focus on European point-to-point traffic – and steer the entire short-haul portfolio of the Eurowings Group from Cologne.

Dirks said: “Joining forces with Brussels Airlines will not only strengthen our position as the #3 low-cost carrier in Europe but also spur further Eurowings Group growth in the future.”

Both airlines will continue to operate long-haul and short-haul flights out of their respective bases Brussels, Cologne, Düsseldorf and Vienna. This also means that even though two competence centers are being created at Brussels and Cologne, there will remain functions for both long-haul and short-haul operations at both locations.

Implementation of the new set-up is planned for 2019. Eurowings Group already operates from more than 20 European bases today.

Brussels Airlines CEO, Christina Foerster added: “Brussels Airlines is recognized for its expertise and for the value it adds to the Eurowings Group. We will continue building on our assets to become an even more important player within the group, while remaining Belgium’s strong home carrier and continuing to focus on our guests.”

Dirks is confident that this new teamwork structure under the umbrella of Eurowings Group is the right strategic step to meet future challenges. “The scattered European aviation landscape is beginning to consolidate – the new structure of Eurowings Group will make it possible for us to be at the helm of this development.”