TAP’s new global partnership with Lisbon-based cosmetic brand Benamôr brings premium Portuguese beauty products to all Business Class customers.
The partnership aims to promote the best Portuguese products internationally and will give customers access to high-quality skincare products onboard flights across TAP’s extensive global network.
Benamôr will provide all liquid soaps, creams, and beauty products on TAP’s Business Class flights as well as on the ground in the Lisbon premium lounge.
The iconic Benamôr brand was founded in 1925 by an apothecary in the heart of Lisbon.
The unique range of beauty products are all developed and prepared by hand, mixing ingredients from Portuguese botany with natural perfumes.
Benamôr created some of the most famous cosmetics recipes in Portugal, including Créme de Rosto, whose rose extract refines and gives an immediate radiant look to the skin, and Alantoíne hand cream.
Silvia Mosquera, TAP CCRO (Chief Commercial and Revenue Officer), said: “TAP and Benamôr are the perfect partnership to promote the best of Portuguese beauty, and we are sure our customers will be excited to experience both this historic Portuguese brand and the finest luxury products Lisbon has to offer.”
Benamôr prides themselves in transparency, communicating each product’s complete ingredient list, which are 99% natural. Their products are ethically hand-made, dermatologically tested, and cruelty-free.
The beautiful amenity kits not only provide TAP’s customers with high-quality Portuguese beauty products, but also fulfils the airline’s role of promoting the best Portuguese brands and products internationally.