Qatar Airways strengthens ties with Amadeus to maximise its revenue

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Last summer the aviation industry set a new record with over 200,000 aircraft taking to the skies every day and in competitive marketplace – airlines are looking for the right technology that enables them to deliver memorable experiences for their customers. 

As one of the world’s fastest-growing airlines, Qatar Airways will look to do this by implementing the Amadeus Altea Revenue Availanility with Active Valuation (RAAV) solution. This solution calculates real-time availability at Origin & Destination level, and can be customised to help the airline tailor its offer and gain more revenue.

Amadeus said the solution also provides the airline with greater flexibility, scalability, and efficiency as a result of further integration with the existing Amadeus Passenger Service System (PSS).

The combined technologies will help prevent response time-outs, which can occur during the booking process, resulting in frustrated customers and lost revenue.

Amadeus said the solution will also enable Qatar Airways to better manage periods of high customer demand. By allowing the airline to scale its inventory management systems up and down, it can ensure greater uptime during busy periods while minimizing cost.

Both will mean a smoother experience for Qatar Airways customers while allowing the airline to maximize its revenues from bookings.  

With Qatar Airways expected to continue its growth trajectory in the coming years, the airline will also count on Amadeus Altea Booking Intelligence (ABI) to prevent fraud and revenue leakage. The solution helps detect abusive or fraudulent bookings during the booking process in real time and takes corrective actions before the booking is completed.

Qatar Airways senior vice president revenue management, Graham Brodie said, “With this agreement, we’re pleased to be strengthening our work together with Amadeus. At Qatar Airways, we are relentlessly focused on providing the best customer experience possible.

“This partnership with Amadeus will allow us to go even further by offering an improved experience for our customers while our bookings continue to increase.”

Amadeus executive vice president, Middle East, Turkey and Africa, Airlines, Maher Koubaa said: “Amadeus has enjoyed a strong relationship with Qatar Airways for many years and this renewed partnership is a testament to that.

“Revenue maximization is critical for airlines today and this collaborative effort will enable Qatar Airways to make the most of every booking and ensure that customers are served in the best way possible, while minimizing related operational costs.”