Today, it was announced that ministers are poised to end amber list curbs from July 19th and trips to the US, France, Spain, Greece and Italy could be on for vaccinated Brits.
Alex Thomson, Regional Vice President of EMEA at Quantum Metric, comments: “ Today’s news that the amber list will end from July 19 will be a huge boost for the travel industry.
“It will be the first time in months that many customers have made a booking, so there’s extra need for airlines and OTAs to get the experience right first time.
“As travel companies see a surge in bookings, any cause for customers to drop-off during booking could be make-or-break in gaining market share and getting back up-and-running post-pandemic.
“Just last month we surveyed a selection of attendees at the international Aviation World Festival (WAF) and found that 60% said the most important aspect of post-pandemic recovery was being agile enough to move quickly and safely to respond to customer needs.
“However, in terms of implementing new tech to cope with changes and provide a better customer experience, only 31% had already done so.
“All other respondents were either still testing, considering, or not going to implement any new technology.
“This means there’s already a gap between those who can safely reassure customers with new initiatives and a smoother customer experience.
“This is likely to reflect in bottoms lines, and that’s an advantage that will only widen over time.”