Riyadh Air reveals two significant milestones as it announces a landmark on its journey towards its 2025 debut, firstly, the commencement of its first daily flights to London Heathrow Airport (LHR) on October 26th, designed to ensure unparalleled readiness and operational excellence as it creates world-class travel experiences.
Riyadh Air is also proud to unveil Sfeer, its groundbreaking loyalty offering, which will provide exclusive benefits to its early Founding Members through “The Founders” and showcase the future direction for dynamic loyalty programs.
Operational Excellence: Paving the Way for a World-Class Airline
Beginning October 26th, Riyadh Air will commence daily launch flights from Riyadh to London Heathrow Airport (LHR) aboard its designated Boeing 787-9 technical spare aircraft, “Jamila”.
These carefully sequenced flights, initially on sale to select groups and Riyadh Air employees, are a critical phase in ensuring unparalleled operational readiness ahead of receiving the first aircraft deliveries from Boeing, while utilizing Riyadh Air’s recently awarded slot at London Heathrow (LHR).
Flights will depart Riyadh at 0315 (RX401) with an early morning arrival time into London Heathrow at 0730, the return flights depart London at 0930 (RX402), arriving back to Riyadh at 1915 (all times local).
This important phase of Pathway to Perfect will see flights to Dubai added soon after, transparently demonstrating Riyadh Air’s rigorous commitment to operational excellence.
Through a thorough assessment program of these initial launch flights on Jamila, the airline is building operational strength for a smooth, reliable, and world-class premium travel experience, reflecting Saudi Arabia’s dedication to the highest standards of quality.
Further exciting new routes are set to be announced in the coming weeks for winter 2025 and summer 2026.
Tony Douglas, CEO of Riyadh Air stated: “This isn’t just a launch; it’s a tangible realization of a vision to connect Saudi Arabia to the world, a core pillar of Saudi Vision 2030.
“Our commitment to begin operations in 2025 is being fulfilled. This rigorous flight program on Jamila allows us to fine-tune every detail, ensuring a seamless, reliable, and world-class experience.
“This carefully sequenced approach is our pathway to perfect, and we are now incredibly close to full operations with further destinations to be announced in the coming weeks as our new aircraft are delivered.”
Sfeer, meaning “Ambassador” in Arabic and blended with the English word “sphere”, embodies the vibrant, generous spirit of Saudi Arabia.
As it rolls out, Sfeer is set to become one of the world’s most unique and exciting loyalty programs, seamlessly combining community engagement with gamified experiences, all while unlocking the very best of Saudi.
Uniquely, Sfeer members will be able to share level points within their community, plus many other membership benefits that will enhance the experience of their friends and family.
Sfeer membership is now open via www.riyadhair.com, and early joiners will be recognized as ‘The Founders’, who will receive priority access to bookings on future flights, along with other benefits set to be announced soon.
Tony Douglas, CEO of Riyadh Air said: “With Sfeer, we’re creating much more than just a loyalty program; we’re building a dynamic, digitally immersive lifestyle ecosystem.
“Our vision is to truly change the game, offering unparalleled benefits and fostering a unique sense of community among our members.”
