Airlines

Riyadh Air chooses creative director Ashi as its cabin crew fashion designer

Riyadh Air CEO Tony Douglas

Riyadh Air has selected Saudi Arabian fashion designer Ashi to design and create the airline’s first-ever cabin crew fashion line.

The partnership marks another groundbreaking milestone for the Kingdom’s new start-up airline, which is set to combine spectacular high fashion and outstanding design with functionality ahead of its maiden flight in 2025.

The new uniform collection will be a stunning visual manifestation of cutting-edge design that reflects Riyadh Air’s dynamic approach to doing things differently, along with setting new standards in customer service and style, as it positively disrupts the future of aviation through its digital-first mindset and relentless attention to detail.

Riyadh Air and Ashi share a common DNA of luxury, style and a focus on the future, with both committed to showcasing the world-class ingenuity, excellence and innovation of Saudi Arabia to the world.

Tony Douglas, Riyadh Air CEO said: “It is a hugely proud moment for Riyadh Air to be working with an exceptionally talented designer such as Ashi for our beautiful cabin crew fashion line.

“Our cabin crew personify the panache and style that Riyadh Air represents, making it imperative to partner with a like-minded innovator who not only understands Saudi Arabian culture and hospitality, but also captures the essence of our brand with a bold, visual impact.

“The cabin crew fashion line is one of the first things our guests will see when they board our aircraft in 2025 and we are confident that Ashi’s unique designs will leave a lasting impression, ensuring the experience lives long in their memory after they have landed.”

Ashi, founder and creative director of ASHI STUDIO said: “It’s such an honour to collaborate with Riyadh Air to design the airline’s first ever cabin crew fashion line.

“The airline will play an important role in the future of Saudi Arabia by making Riyadh one of the world’s key destinations.

“I am delighted to be part of a project so significant for our nation. It’s an exciting time to be in Saudi Arabia and to witness another Saudi brand going global.

“I am looking forward to sharing the cabin crew fashion line with the world, and to seeing the Riyadh Air team wearing my creations when it takes its maiden flight in 2025.”

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