Riyadh Air partners with Adobe

Riyadh Air Partners with Adobe to Deliver Personalized Global Travel Experiences, Powered by Generative AI

Riyadh Air and Adobe today announced a strategic technology partnership.

Riyadh Air will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties.

As the lead systems integrator, IBM Consulting will employ Adobe’s Experience Cloud technologies to create a cohesive and tailored travel journey for Riyadh Air guests.

Adam Boukadida, chief financial officer at Riyadh Air said: “We’re on a mission to shape the future of travel and meet guest’s expectations of their travel experience.

“Through our strategic partnership with Adobe, we will be able to create incredible, personalized experiences for our guests at every stage and every moment of their journey, from planning their trips towards booking and boarding their flight and towards the arrival destination across the world.”

Anil Chakravarthy, president, Digital Experience Business at Adobe said: “As a new digitally native airline, Riyadh Air has an opportunity to push the boundaries of what’s possible when it comes to delivering personalized, real-time digital experiences for air travelers.

“The airline’s vision, combined with the power of Experience Cloud and generative AI, holds the promise of setting entirely new standards for digital experiences in the travel industry and beyond.”

Adobe technology will be used by Riyadh Air to offer a seamless, end-to-end travel experience to the guests traveling globally to and from Saudi Arabia, as well as those traveling domestically within the Kingdom.

Within Adobe Experience Cloud, Adobe Real-Time Customer Data Platform (CDP) will play a critical role in delivering highly personalized experiences to customers.

Adobe Real-Time CDP will manage Riyadh Air’s first party customer data and combine it with data from its partners to create a unified view of each customer, that always respects privacy and consent.

Based on this unified profile, Riyadh Air will be able to use other applications and services within Experience Cloud and Adobe Firefly to deliver personalized experiences, powered by generative AI and machine learning.