Sabre and Aeromexico extend and expand their strategic, long-term relationship through multi-year agreement

posted on 11th October 2019 by Eddie Saunders
Sabre and Aeromexico extend and expand their strategic, long-term relationship through multi-year agreement

Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced that it has extended its long-term relationship with Aeromexico, Mexico’s global airline that serves 88 cities in three continents. Aeromexico will continue utilizing Sabre’s passenger service system (PSS), expand its use of the Sabre Commercial Platform and enhance its utilization of Sabre’s global distribution system.

Through this technology and distribution expansion, Aeromexico will have the flexibility to truly support its omni-channel strategies while also delivering enhanced customer satisfaction through new, innovative products like Sabre’s Digital Workspace, a recently launched solution that enables airport agents to deliver a seamless and personalized airport experience to customers via mobile devices. Additional upgraded solutions will allow the airline to improve its personalized offer management, passenger self-service interface and data and analytics reporting.

In addition, Sabre will deliver new technologies to enable a more seamless customer experience between Aeromexico and its partner Delta throughout the traveler journey from passenger recognition to day of departure at the airport. Also, this expansion will allow Aeromexico to reduce costs, improve competitive position and transform the distribution landscape.

“We are pleased to be extending our strategic relationship with Sabre as we strive to deliver an unmatched, personalized experience for our customers through digital transformation, since this has been a top priority for Aeromexico. Sabre is a true business partner and through our expanded utilization of the Sabre Commercial Platform and Sabre’s distribution system, Mexico’s global airline is poised to profitably grow,” said Benjamín Hernández, chief information officer and SVP.

“Sabre has proven that they are committed to help us grow through this partnership.”

Aeromexico and Sabre have partnered since 2011, when the carrier implemented the SabreSonic passenger services system. Supported by Sabre technology, Aeromexico has been one of the fastest growing full-service airlines in the Americas. As a founding member of the SkyTeam airline alliance, Aeromexico offers customers flight options to more than 1,000 destinations in 177 countries served by the SkyTeam airline partners across the globe.

“Carriers need innovative technologies like ours that enhance the travel experience and drive incremental growth through better retailing, distribution and fulfillment capabilities. Aeromexico’s investment in Sabre’s market-leading digital technologies is an important part of its transformation. Using these technologies, Aeromexico can deliver a personalized retailing experience and generate new revenue streams, all with an eye toward meeting the heightened demands of today’s traveler,” said Dave Shirk, president of Sabre Travel Solutions.

“Aeromexico’s successful digital transformation strengthened the carrier’s brand position in a very competitive domestic market. At the cornerstone of this e-commerce strategy has been intelligent retailing, a multi-channel distribution approach, and the use of industry standard fulfillment capabilities for rapid revenue recognition.”

The carrier’s technology partnership with Sabre has enabled Aeromexico to transform its airport, product and in-flight experiences, and helped deliver the seamless transfer of the carrier’s best customers across partner and alliance networks globally. Additionally, Sabre and Aeromexico have aligned on business initiatives and innovation timelines to support the airline’s goals and expectations.