Saudi Arabian Airlines has entered a strategic partnership with Neom designed to allow the carrier to work with the location to attract tourists from around the world.
Both parties also agreed to collaborate to maximise exposure of Neom, a key component of the Kingdom’s Vision 2030 economic diversification plan.
Both parties have also agreed that Saudi Arabian Holidays will develop products and packaged experiences for visitors, covering 94 destinations.
Neom is being built in 26,500 square kilometres of pristine desert, coast and mountains straddling the Jordanian and Egyptian borders in Saudi Arabia’s north-west.
It is hoped the project will attract one million residents and five million tourists by 2030.
Saudia recently signed a similar partnership with the Red Sea Development Company, which is currently building a luxury oasis in the Saudi desert.