Singapore Airlines to feature artists with special needs on in-flight products

posted on 24th May 2018 by Justin Burns
Singapore Airlines to feature artists with special needs on in-flight products

Singapore Airlines (SIA) is teaming up with SG Enable and the Autism Resource Centre (ARC) to feature designs by artists with special needs on SIA’s in-flight products, starting with snack boxes to be launched in June 2018.

The three organisations signed a memorandum of understanding (MoU) at the Enabling Village today to formalise this partnership.

This collaboration is the first initiative of SG Enable’s “i’mable” campaign. “i’mable’ aims to create a marketplace for curated quality goods and products by persons with disabilities.

This helps to develop more work opportunities and a steady income stream for special needs artists and makers. It is also the first such initiative by SIA with the disability sector in Singapore, and will see the artwork of artists with special needs travel on SIA’s extensive network, promoting the abilities and inclusion of persons with disabilities on a global platform.

The in-flight products of Singapore Airlines provide the canvasses to catapult the artworks of persons with disabilities onto an international stage. The first of such products – snack boxes containing refreshments for economy class customers – will feature artwork by artists with autism from the Artist Development Programme (ADP).

The ADP is an initiative under Pathlight School, which is a programme under ARC. SIA customers can also look forward to more in-flight products featuring artworks from these talents in time to come.

The partnership between SG Enable, SIA and ARC is a strong statement on inclusion, and pools together different resources and areas of expertise from different partners to create greater impact.

SG Enable chief executive officer, Ku Geok Boon said: “This ground-up collaboration with SIA and ARC shows how corporates can work with the disability sector to achieve greater social impact.”

And it does not end here. SG Enable – through its “i’mable” campaign – and SIA are looking for opportunities to work with other like-minded partners to showcase the talents and abilities of persons with disabilities.

Singapore Airlines will also launch KrisShop Cares on its online retail platform, KrisShop.com. Aimed at giving back to the community and supporting those in need, it will feature curated products and artworks from partner communities, and net proceeds will go to the respective partners to continue supporting their cause and artists.

Singapore Airlines acting senior vice president for customer experience, Yeoh Phee Teik said: “Singapore Airlines recognises the importance of giving back to the communities that we serve. We believe that this partnership with SG Enable and ARC will be a wonderful platform for persons with disabilities to showcase their talent to the global audience that we carry and to build awareness of their creative potential.”