Confidence among British citizens who want to travel overseas is low due to the complexity of current rules and regulations, a new survey for Skyscanner, the trusted leader in global travel, has found.
In response, Skyscanner has launched a simple-to-use interactive map to provide up-to-date information on where travellers can visit, and related entry requirements.
The survey of 2,152 UK adults, carried out by independent market intelligence firm AudienceNet, found that among those with future plans to travel abroad, more than half (56%) claimed that they found it difficult to understand the current options available to them.
Of those, more than three-quarters (77%) stated that this difficulty tended to put them off travelling altogether.
However, news of a vaccine being rolled out has resulted in 41% of the population feeling increased confidence in the prospect of travelling abroad, within the next six months.
This nascent confidence is further backed up by Skyscanner search data for travel within 7 – 30 days from the United Kingdom, which shows a 62% week-on-week increase in flight searches for the week commencing 20th November.
Jo McClintock, Skyscanner Senior Director Global Marketing, Brand & Content, said: “People want to travel and we know there is pent-up demand from the searches we are seeing for flights and for more information; but confidence has been hit by the lack of consistency between countries worldwide regarding measures and restrictions.
“Consumers just do not understand the complex rules and are crying out for transparent, detailed information. Our new, simple-to-use and up-to-date Skyscanner map helps travellers navigate the fast-changing travel landscape.
“However, whilst helping travellers better comprehend the current complexities can go a long way towards building confidence, it is only one piece of the puzzle – we need to see urgent, global co-ordination and harmonisation to firmly accelerate the travel recovery.”
Skyscanner’s new global map is available via the homepage of the company’s website. It is live, constantly updated and full of rich information about current measures, quarantine requirements and travel corridors between the UK and the rest of the world.
The survey for Skyscanner was carried out among 2,152 adults by AudienceNet between 27th and 29th November 2020.
