Southwest Airlines Brings Prism to Corporate Travel Managers and Travel Management Companies

Southwest Airlines Co. today announced an expanded partnership with Sabre Corporation to begin utilizing PRISM, an industry-standard data solution designed to streamline the sales process with corporate travel managers and travel management companies.

Sabre’s PRISM brings decision science to the Southwest Business Sales Team, allowing the ability to develop a more customized travel solution for business Customers through automated, real-time data insights and trends.

“With PRISM, we can now simplify the contracting process as we continue on our journey to remove friction while bringing more savings, simplicity, and total value when doing business with Southwest Business,” said Dave Harvey, Vice President and Chief Sales Officer at Southwest Airlines.

“We’re thrilled to expand on our decades-long partnership with Sabre and bring its technology solutions to our Customers as we work together to improve the business travel journey.”

“We’re excited to support Southwest Business and its growth as a trusted partner,” said Darren Rickey, Senior Vice President, Global Airline Sales and Account Management, Sabre Travel Solutions.

“This agreement is a testament to the partnership between our companies and our shared vision for the future of travel.

“PRISM provides cutting-edge capabilities and a global scope, positioning it as an industry-standard in corporate solutions.”

PRISM automates, aggregates and analyzes corporate sales information globally, providing companies with the decision science to build the right offers for the right customers.

In addition to being fully-hosted in the Google cloud, PRISM now offers daily booking data, new user analytics, API connections to link to airline CRM systems, and enhanced user tools to streamline sales teamwork with partner airlines and commercial clients.