Southwest Airlines Encourages Customers to Join the Global Generosity Movement

posted on 2nd December 2020 by Eddie Saunders
Southwest Airlines Encourages Customers to Join the Global Generosity Movement

Southwest Airlines Co. today celebrates Giving Tuesday by encouraging Rapid Rewards Members to join the Company in giving back to organizations whose missions are aimed at transforming lives and championing communities across the nation through the carrier’s Points for a Purpose program. To kick-start this year’s Giving Tuesday effort, Southwest is welcoming three new organizations to its Points for a Purpose program and donating 100,000 Rapid Rewards Points to each of the new organizations: Polaris, Hispanic Heritage Foundation, and UNCF (United Negro College Fund). They are joining the carrier’s Points for a Purpose roster, which also includes the Student Conservation Association, Ronald McDonald House Charities, Team Rubicon, and Honor Flight Network.

Travel is an essential component for these organizations, and by donating Rapid Rewards Points, Customers can help them provide mission-critical services and special experiences for the communities they serve. As part of Southwest’s Points for a Purpose program, Customers can support causes that matter to them by using their Rapid Rewards Points, allowing organizations to help offset travel costs.

“As the pandemic continues impacting all of us, we remain dedicated to our support of organizations that are working to meet the growing needs within communities across the country,” said Laurie Barnett, Southwest’s Managing Director of Communications and Outreach. “We invite our Customers and Rapid Rewards Members to put their Heart in action, harnessing the spirit of giving, and igniting transformation in communities across the country.”

Points for a Purpose Partners celebrate Southwest’s commitment to loving People, building resilience, and living responsibly. Through this program, Rapid Rewards Members have donated nearly 400,000,000 Rapid Rewards Points to deserving organizations since 2015.  The organizations in Southwest’s Points for a Purpose program support a wide range of needs including providing assistance during and after disasters; supporting survivors of human trafficking; honoring our military; helping students from diverse populations develop into future leaders; and making a positive impact on our environment.


To learn more about Points for a Purpose and how Customers can donate Rapid Rewards Points, visit