Swoop has announced a new charitable initiative with The Frontline Fund, raising funds in support of Canada’s healthcare workers and hospital foundations.
Beginning Thursday, June 4, Swoop will be making disposable masks available at check-in, for a suggested minimum donation of $2.00, with 100 percent of after-tax proceeds going directly to The Frontline Fund until August 31, 2020. Additionally, Swoop will donate $5.00 per traveller, per booking from new bookings made during the month of June1.
“As Canadians, we owe the health care professionals who protect our communities a debt of gratitude and our continued support in the battle against COVID-19,” says Charles Duncan, President of Swoop. “Swoop is proud to offer our support by contributing to funding for supplies, support and research.“
Since the onset of the pandemic, Swoop has relied on the guidance of public health professionals, implementing enhanced measures to ensure a healthy travel and work environment. Faced with the question of how best to support the health care workers that protect our communities, Swoop turned to the Frontline Fund: a coalition of 165 hospital foundations enabling Canadians and Canadian corporations to support in ways big and small.
“On behalf of The Frontline Fund and the participating hospital foundations from coast to coast, we are so grateful to corporate donors like Swoop for supporting us in the fight against COVID-19,” says Caroline Riseboro, President and CEO of Trillium Health Partners Foundation and a member of The Frontline Fund steering committee. “We also thank Swoop travellers who will support the cause and, in turn, support fellow Canadians who are frontline workers.”
The Frontline Fund was created as a way for all Canadians and Canadian corporations to help arm frontline healthcare providers as they battle this public health emergency and to support northern communities and Indigenous health. Organizations, such as Swoop, are providing their support for the unanticipated incremental costs that continue to climb as the COVID-19 situation continues to evolve, adding pressure to healthcare budgets that are already strained.
The funds raised go towards supporting three main areas:
- Supplies – personal protective equipment like masks, disinfectants, and disposable clothing; ventilators, diagnostic and testing equipment, digital infrastructure needed to enable virtual patient care;
- Supports – Peer-to-peer mental health support, counselling, accommodation and food for healthcare workers that need to self-isolate, recognition and appreciation initiatives;
- Research – Support for clinical and basic research, COVID-19 clinical trials, and vaccine development.
For more information and how to donate visit www.frontlinefund.ca
