Few air corridors carry the same mix of prestige and pressure as the transatlantic. It’s the world’s fifth-largest international air market, rich with premium leisure and business travellers. It is, however, also notoriously difficult to crack. Still, US, Canadian and European airlines contin...

Most successful airline startups in recent years have adopted well-established low-cost principles - a strategy particularly effective for short-haul operations. Rigas Doganis, a respected authority on airline strategy, has emphasised the necessity of having a cost focus for profitability, even ...